Brewing Guide

Not sure which grind or roast to pick? Here's a quick guide to help you choose.

Choosing a Grind

• Whole Bean — best if you grind fresh at home right before brewing; keeps flavor and aroma locked in the longest.
• Coarse — matched to French press and cold brew, where grounds steep for several minutes.
• Standard (Drip/Medium) — built for drip machines, pour-over, and most auto-brew coffee makers.
• Espresso (Fine) — matched to espresso machines and Moka pots, which need a fine, even grind under pressure.

Understanding Roast Levels

• Light Roast — brighter acidity, more of the bean's original character comes through.
• Medium Roast — balanced sweetness and body; the most versatile everyday cup.
• Dark Roast — bolder, heavier body with deeper, roasted notes; a common choice for espresso.

A Few General Tips

• Store coffee in an airtight container, away from light, heat, and moisture.
• Whole bean stays fresher longer than pre-ground — grind just before you brew if you can.
• Use filtered water where possible; water makes up most of your cup.

Still not sure what to pick? Start with a Sample Pack or a classic Breakfast Blend — both are easy, approachable starting points.